Promotions

Counter Attack
Landmark provides three weekly promotions to its customers. This promotional activity is communicated through a 20-page leaflet called Counter Attack; trade press advertising, in-depot point of sale and rack end displays. Counter Attack offers customers the right brands at highly competitive promotional prices with healthy margins.

In addition to three-weekly promotional cycles, Landmark offer customers additional promotional activity at key trading periods. At Easter, an additional leaflet is produced with appropriate confectionery lines featured and at Christmas, customers are offered additional promotional activity on confectionery and licensed goods.

Look out for the Winners promotion, which will appear in depots 4 times during 2006. They will feature heavily promoted big brands and consumer offers in addition to the usual promotional activity. As well as seeing Winners in Depots, Retailer Customers are given leaflets to personalise and mail drop to their Customers and point of sale to communicate their own Winners promotion. This allows customers the opportunity to compete with the major multiples.

Landmark's Table Top promotion is aimed at offering its catering customers the best deals around.

Landmark believe that the right promotions will build sales for everyone. The company offers Retail Customers free point of sale to communicate promoted lines to their customers and excellent deals that guarantee increased sales and allow them to compete locally.

Everyone's a Winner
Landmark's Winners promotions have proved to be highly successful at all levels. Retailers and Wholesalers have reported excellent increases in store traffic, sales and profitability and Manufacturers have sold more product than ever before - up to nine times as much in some cases! The promotion has been so popular that it has grown in size each year. Massive door-to-door distributions will ensure that every household near to participating Retailers will receive one of the hard-hitting special offer leaflets.