Lifestyle Value

Lifestyle Value
Lifestyle Value, Landmark's price marked, economy range of everyday grocery and non-food products was launched in 2002. The new brand was intended to be complementary to the original Lifestyle brand, not replace it. Its launch was extremely successful and has created overall growth in sales in excess of 20% compared to the previous year.

Lifestyle Value was introduced because many Independent Retailers are trading in highly competitive situations and customers are prone to purchase on price alone, without necessarily having assurances of quality or continuity. Lifestyle Value was developed to provide guaranteed quality, continuously. Landmark's additional marketing and point of sale support has ensured that Retailers can establish the new brand quickly and successfully within their businesses.

Whilst it is not Landmark's intention to expand the Lifestyle Value range beyond high volume everyday lines, continuous product development is essential to maintain the strength of the brand.

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