Hot House

What is Hot House ?
Hot House is Landmark's retail programme designed to regenerate the Independent Retail Sector.

Supported by over 40 Suppliers and endorsed by the Landmark Membership, Hot House is a professional store redevelopment programme offering Retailers impartial advice on store re-fits, range rationalisation, layout, merchandising, pricing and technology.

A dedicated team works with the Wholesalers, Suppliers and Retailers to deliver the Hot House principles. Currently there are over 1300 Hot House conversions completed with 2500 scheduled to be completed by April 2010.

In April 2006 Landmark launched Lifestyle Direct as an addition to the Hot House programme. Click here for more information.

Landmark Wholesale has also launched a healthy initiative called 5-a-Day across its Hot House stores. Click here for more information.

In August 2006, a four-week promotion was launched exclusive to Hot House Retailers.

The promotions are targeted across products that appear on the core range recommended on the Hot House planograms and will feature between six and eight key lines. The idea is to give Hot House Retailers additional promotional activity as a tool to develop incremental sales and be able to compete with the Multiples and Symbol offerings.

Special Point of Sale material has been produced to accompany the promotion, including window posters and shelf talkers.

What are the benefits ?
Increased retail sales
Guaranteeing business to both Wholesalers and Suppliers
Development of a profitable market under pressure
Cementing Customer relations

Key Focus Areas
Technology
Business Development Skills
Consumer Habits
Merchandising / Layout Advice
Range Advice
In-store Communication
Pricing

Objective
Regenerate Independent Retail Sector
Hot House is a Professional Store Development Programme
Implement Best Practice to re-energise the Sector.

Participating Wholesalers
AJ Foods
BA
Baba
Bellevue
Blakemores
CJ Lang
East End
Elbrook
Forteith
Hyperama
J&J Wines
L&F Jones
Lowries
Parfetts
Premier
Sher Bros
Sutherlands
Time
United
United Polmadie

Main Commitments
1. Range/planogram activation
2. Store layout maintained after recommendation
3. Conforming to health and hygiene legislations, ensuring standards are met
4. Store merchandising maintained
5. Willing to invest in store if applicable
6. Loyalty back to nominated Landmark Wholesaler

Case Studies

Leith Walk Stores Edinburgh - Before
Leith Walk Stores Edinburgh - After

Jenny Halls Convenience Newcastle - Before
Jenny Halls Convenience Newcastle - After