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Landmark launch Lifestyle Direct at Conference

Landmark Wholesale has unveiled its latest offering to independent retailers with its ‘Lifestyle Direct’ drop shipment service. The announcement was made to the 200 delegates of suppliers and members attending its annual conference in Dubai.

‘Lifestyle Direct’ is a new concept for Landmark to add to its current Hot House retail development package. It encompasses over 10 suppliers, offering drop shipments direct to the retailer of several services. This includes chilled and frozen foods, bread, milk, bake off, hosiery, greetings cards, DVDs and videos, sandwiches and fruit and vegetables.

The idea is to introduce independent retailers to certain lines that may not be available at their local wholesaler and to encourage them to stock ranges that they had not previously considered in new growth areas. For example, due to the short shelf life many retailers are reluctant to stock fresh fruit, vegetables or chilled items, however, through ‘Lifestyle Direct’ retailers can get fresh deliveries straight to their door at a frequency that suits their own and their customers’ needs.

Martin Williams, Managing Director of Landmark Wholesale, explained the concept to the delegate audience in Dubai. He said: “We are very excited about ‘Lifestyle Direct’ and believe that this service will give our independent retail customers that crucial point of difference as well as being able to tap into new growth areas and profitable areas of the convenience market.

“Our retailers are having to compete on a daily basis with the big multiples, and the idea behind ‘Lifestyle Direct’ is that they too can become a one-stop shop for all their customers’ needs. The added bonus is that the retailer can receive these ranges direct to their door, so they don’t have to spend precious time away from the shop and serving their community. By introducing these new and popular ranges, retailers can build the profile of their store as being able to cater for everyone.”

The suppliers currently involved are Kerry Foods, Roberts Bakery, Iazeron, IDC, Cuisine de France, Cakes for the Connoisseur, Eden Farm, Warburtons, Card Connection and Movies 2 Go. Retailers can access ‘Lifestyle Direct’ through their member wholesaler.

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